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Selling
your home is a large undertaking. It is necessary in both slow and fast
markets to price it and to prepare it carefully in order to maximize your
return. This is how I work to sell a property:
 Initial interview – I inspect the property and get to know your
circumstances and
objectives. I would visit your house and meet with you
there.
CMA – I then prepare a Current Market Analysis showing you recent sales,
current
inventory, and
market trends. I will give you a range of values for your property and a
strategy for
marketing by evaluating both historical data and current conditions in the
Aiken market.
Marketing Plan – Our goal is to bring as many qualified buyers through the
property as
possible. In a slower
market, advertising needs to be aimed at the broadest possible
base. In a fast market,
timing is a critical issue. Marketing will include advertising in the
Aiken Standard, Augusta
Chronicle, The Real Estate Book, as well as a broad range of
target marketing and a
strong presence on the Web.
Presentation – Selling a property is very different than living in it. It is
amazing sometimes
what a few adjustments
will do for the staging of your house. We all accumulate items
that eventually crowd our
space. Less is generally better than more. I can advise you in
this regard and agents
from my office are available for peer opinions when we get down
to details. We also have
a resource list of contractors to assist in fix-ups, painting,
caulking and yard work. I
am happy to assist with the scheduling of services, if necessary.
Location – I believe that in presenting the property for sale, it is not
only the house that is
important to the buyer.
Neighborhood amenities, nearby schools, parks, shopping, and
recreation are important.
I make a special point of including with the description of the
house a detailed list of
neighborhood amenities.
I have worked for both large and small companies during my 22 years in the
business, and with experience in both, I have chosen to affiliate with
Woodside Realty, a smaller company with an outstanding record of fine
service.
In my initial presentation, I will provide you with information on the
selling process from our first discussions through preparations for the
sale, marketing, and the presentation of contracts. Following the
ratification of a contract, I will continue to provide the attention to
detail that is necessary to guide the contract smoothly through to closing.
References are available upon request. Please do not hesitate to ask. |
